Seacoast Bank Newsroom

Why community banks can't skimp on data analytics

Posted by South Florida Business Journal on Apr 8, 2019 10:43:24 AM

Jeff Lee

Community banks that haven't already invested in data analytics need to reevaluate their priorities, according to Seacoast Bank Executive Vice President and CMO Jeff Lee.

Lee, who has a background in digital marketing and analytics, joined the Stuart-based community bank in 2013. As CMO, he aims to grow the bank organically via its existing customer base. Leveraging customer data to better understand and meet their needs, he said, is essential to inciting that growth.

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