Business Insights

5 Trends in Wholesale Distribution

Posted by Seacoast Bank on Sep 28, 2018 3:30:06 PM

shutterstock_254247469_BWWhat have you been seeing out there this year? We took a look around and noticed a few trends from omnichannel selling to automation that can help keep you ahead of the competition well into 2019 and beyond. 

Trend 1: Omnichannel selling 

Prepare to wear a lot of hats because you are going to have to manage several sales channels all at once. 

Everything is consumer-centric now. You’re playing by their rules and have to be more flexible to stay at the forefront of a competitive market. However and wherever consumers want to engage with brands, you’ll have to be there waiting for them at every touchpoint. 

Trend 2: A growing commerce ecosystem 

This seems like the stuff of dreams. Now there are online wholesale stores that can offer customers comparable services to what retailers have been benefitting from for years. And here’s what a healthy ecosystem can offer: 

  • Supplier-agnostic content that brings customers
  • Social selling that forges personal relationships
  • Transparent pricing and product information
  • Real-time customer service and payments
  • Enhanced buying and streamlined shipping 

Trend 3: Global markets 

Meet the new normal (we can help get you up to speed). Thanks to ever-evolving digital technologies, the world really can be your oyster. 

Your customers are going to be from all over the globe. To outperform competitors, you have to have a complete cross-channel marketing approach. And as international buying grows, so will your need for cross-border payment technologies. 

Trend 4: Inventory and order management transparency 

How are you on making data-driven business decisions? By investing in inventory management systems, you’ll be able to collect error-free data to help give you a competitive edge. 

To help ensure customer demands are met, think about streamlining the supply chain and fulfillment process. And you’ll want to say “I do” to marrying B2B selling with the B2C customer experience. 

Trend 5: Automation 

Who doesn’t want to cut costs when it comes to shipping, staging and warehousing? 


You’re in luck. Wholesalers like you will be able to more effectively manage operations, thanks to new technology like automated sensor and tracking innovation. 

If you don’t have business intelligence software in place right now, don’t worry. 


Together, we can come up with a plan to help you reduce inefficiencies in your operational procedures. 

When you’re ready to embrace technologies that allow you to embrace more customers, we’re here with tools and solutions that are sure to click with you.


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